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Секреты рекламного цеха

Автор: Исполнительный директор "Нью-Тон" Овик Саркисян

Издание: Наружка, №127, 08/2011


 

Эффективность наружной рекламы наряду с традиционными медиаресурсами измеряется количеством потенциальных контактов с целевой аудиторией. А чтобы реклама была эффектной и привлекательной, нужно осуществить грамотное планирование, сделать актуальный дизайн и качественно воплотить идею в рекламную форму. Безусловно, правильно подобрать материал и технологию для реализации проекта — задача производственной компании или производственного подразделения агентства. Однако не только исполнителю, но и заказчику полезно знать общие составляющие производственного процесса, влияющие на качество и долговечность наружной рекламы. 
 
Эффективная реклама — это в целом грамотно построенная цепочка запланированных действий, производства и размещения. Агентства, размещающие рекламу, обычно либо сотрудничают с производственными компаниями, либо имеют специализированный штатный отдел. Как утверждают представители Нью-Тон production (структура РА «Нью-Тон»), иметь свои производственные ресурсы выгодно и даже необходимо при наличии постоянного потока заказов. Рекламодатель получает комплексное обслуживание — от разработки дизайна до изготовления рекламных конструкций и монтажных работ. Агентство получает возможность централизованного управления всем производственным процессом, включая логистику.

Статья на сайте рекламного агентства Нью-Тон



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