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Транзитная реклама переезжает в 2012 год

Автор: Овик Саркисян

Издание: Новости СМИ, 22(333) ноябрь 2011


Транзитная реклама, которой не было в Москве почти полгода, начинает вновь набирать обороты. Нынешний год стал переломным для этого рынка: появление непрофильных компаний, выигравших аукционы, организованные московским правительством, дальнейшее ужесточение политики городских властей в области наружной рекламы и, как следствие, возросший спрос на транзитную и наружную рекламу со стороны рекламодателей. Следует предположить, что в будущем году спрос на транзитную рекламу еще больше усилится благодаря появлению новых форматов и новых методов работы на этом рынке. Своим мнением с НСМИ делится Овик САРКИСЯН, исполнительный директор рекламного агентства «Нью-Тон».

 



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