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19/09/2016

Adindex Awards


Что такое AdIndex Awards

 

Ежегодно AdIndex презентует DigitalIndex – самый ожидаемый рейтинг агентств, работающих в digital-коммуникациях. DigitalIndex – важное событие для всей отрасли, так как рейтинг основан на мнении заказчиков о качестве предоставляемых услуг.В рейтинге 2016 года участвуют 200 агентств. Им дали свои оценки более 1000 маркетологов из крупнейших компаний-рекламодателей, работающих в 50 сегментах российского бизнеса.AdIndex Awards – премия, которая вручается лидерам рейтинга DigitalIndex.

 

Зачем рекламному рынку премия в области digital-рекламы

 

Как и любой индустрии, digital-рынку нужны ориентиры, метрики. Как не ошибиться в выборе партнера, куда пойти за высочайшим клиентским сервисом, где работают лучшие специалисты в разных экспертизах – на эти вопросы дают ответы члены профессионального сообщества.

 

Ирина Пустовит, шеф-редактор AdIndex.ru: «На российском рекламном рынке существует большой дефицит профессионального признания. За рекламным продуктом стоит огромное количество высококлассных специалистов, сильных компаний. Нам показалось, что простой публикации данных уже недостаточно для обозначения роли лидеров в развитии индустрии. Поэтому было решено запустить индустриальную премию, которая бы не только называла, но и награждала тех, кто драйвит рынок, устанавливает бенчмарки».

 

Кто получит AdIndexAwards в этом году

 

Начиная с прошлого года презентация рейтинга проходит в формате индустриальной премии AdIndex Awards, в рамках которой награждаются лидеры рейтинга. Очередная церемония состоится 13 октября 2016 года в клубе StereoHall с 18:00 до 00:00 (Москва, ул. Рочдельская, 15, стр. 44). На площадке соберутся участники рейтинга, а также члены жюри. Ожидается болеетысячи гостей: топ-менеджеры ведущих медийных и digital-агентств, директора по маркетингу крупнейших компаний-рекламодателей, представители технологических компаний и площадок. В награжденииAdIndex Awards 2016 примут участие ведущие российские маркетологи.

 

В этом году премии лучшим компаниям будут вручены в 12 номинациях:

 

·         Размещение баннерной рекламы,

·         Размещение видеорекламы,

·         Контекстная реклама,

·         Поисковая оптимизация,

·         Креатив в Digital,

·         Web Production,

·         Digital PR / SMM,

·         Лидогенерация,

·         Mobile Marketing,

·         Mobile Production,

·         Programmatic Buying,

·         Direct Marketing / CRM.

 

Запланирован ряд специальных номинаций, в том числе:

 

·         Инновация года,

·         Прорыв года,

·         Команда года.

 

Гран-при – звание «Агентство года»– достанется компании, получившей наибольшее количество наград.

Вся индустрия российского digital на танцполе

 

После церемонии гостей ждетнеформальная часть под названием Digital-квест. Это будет сногсшибательная вечеринка с free-баром и фуршетом, анимацией, розыгрышем призов и другими развлекательными мероприятиями. Концепция неофициальной части такова:в этот вечер все сегменты digital-рекламы будут представлены в одном клубе. Что из этого выйдет? Самый непредсказуемый digital-замес года! Основной акцент будет сделан на небанальных активностях. Причем небанальным будет все – начиная с барного меню и заканчивая провокационными флешмобами. 

На протяжении мероприятия у гостей будет возможность знакомиться, общаться в формальном и неформальном ключе, обсуждать важные (и не только) вопросы.На площадке будет отдельная relax-зона– собственный «рекламный Таиланд» с пальмами, шезлонгами, кальянами и … Но не будем раскрывать все секреты!

Звездные ведущие и специально приглашенные диджеи, крутая программа и отличный фуршет, новые знакомства и общение со старыми друзьями – что еще нужно, чтобы отлично провести время? Получить приглашение на Adindex Awards!

 

AdIndex Awards – это признание профессионального сообщества

AdIndex Awards в этом году поддерживают как отраслевые объединения – АКАР, РАЭК, РАМУ, АИА, IN+OUT, IABRussia, так и digital–амбассадоры – DCA (Data-CentricAlliance), Actionpay, NativeRoll, VengoVision.

 

Информационные партнеры: рекламное агентство Нью-Тон, MaximaTelecom, радиостанция «Эхо Москвы», телеканал «Пятница!», такие издания, как: Hello!,TheVillage, «Прайм/Россия Сегодня», Rusbase, SeoNews, «Лайкни», PRonline, EmailMatrix, cmsmagazine.

Фото-партнер – Geometria.

Приобрести билеты на мероприятие можно на сайте http://awards.adindex.ru/.

Для представителей агентств, крупных коммуникационных групп и рекламных площадок предусмотрены значительные скидки при покупке групповых билетов. Подробную информацию можно получить по адресуalex@adindex.ru.
 

 



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