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Пражский град рекламе рад!


 

В октябре мне в очередной раз удалось побывать в одном из своих любимых городов – Праге. Основным видом общественного транспорта в Чешской столице является трамвай (помимо метро, конечно). Именно этот вид транспорта привлек мое внимание как рекламный носитель, поскольку в городе большое количество трамваев и практически все они заклеены рекламой. Наружной рекламы в Праге очень мало (по сравнению с Москвой), в историческом центре она практически отсутствует, поэтому транзитная реклама стала альтернативой для местных рекламодателей. Транспорт, действительно, привлекает внимание. Не только, потому, что я работаю в рекламе, но и потому, что улицы в городе узкие и, волей неволей, взгляд цепляется за яркие трамваи на фоне неяркой архитектуры города.

Хочется отметить, что особым креативом транзитная реклама в Праге не отличается. По крайней мере, из тех, что видела я.

Полное брендирование трамвая. Реклама ТЦ Novy Smichov.

Формат медиаборт также часто встречаетсмя на трамваях.

 

Ксения Симонова



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Алексей: Спасибо, Ксении Симоновой за новые транзитные заметки!
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